The average commercial solar installation pays for itself 4.5 times over during its lifetime, yet 62% of potential customers abandon their solar research due to unclear cost information.
Let's face it – your potential customers are drowning in solar sales pitches. They're bombarded with flashy promises and complex calculations, but what they really want is straight talk about money. I've seen countless solar installation businesses lose deals simply because they couldn't clearly communicate the financial benefits. Your website shouldn't be part of this problem.