Premium solar installations typically cost 20% more upfront but save customers 40% more over their lifetime due to better equipment selection and installation quality.
Let's address the solar elephant on the roof: price shopping is killing your margins and your spirit. Every day, I watch quality installers lose jobs to fly-by-night operations quoting impossibly low prices. But here's the twist – those "bargain" installations often end up costing customers double in the long run. Your website needs to tell this story before price shoppers bounce to the lowest bidder.