The fastest-growing solar installation companies spend 40% less on marketing than their competitors, but invest 3x more in digital systems and processes.
Stop chasing every lead that comes your way. I've watched too many solar installers burn out trying to be everything to everyone, everywhere. Your growth isn't limited by the number of panels you can install – it's throttled by systems, or lack thereof. Your website shouldn't just generate leads; it should be the backbone of a scalable operation that runs whether you're on the roof or on vacation.