78% of solar customers research at least five companies before making contact, but 65% make their final decision based on the first impression from a company's online presence.
Let's rip off the Band-Aid – your solar installation business is probably bleeding potential customers without even knowing it. Not because your work isn't solid, but because you're still selling solar panels like it's 2010. I've watched brilliant installers with decades of experience lose jobs to rookies who simply understood one thing better: today's customers buy differently. They're not just comparing prices; they're searching for trust signals at midnight on their phones.