Unhappy users = low sales, bad reviews, higher marketing costs.
In today’s digital world, your website is often the first place potential customers interact with your business. But if your site’s user interface (UI) and user experience (UX) aren’t up to par, that first impression might be your last chance. When people visit your site, they expect it to be easy to use, straightforward to navigate, and visually appealing. If it’s not, they’ll quickly move on—and so will their business.